Essay Corrections available at http://www.ieltswritingtask.net/ https://www.facebook.com/IeltsWritingTask-205577652822039/ https://www.youtube.com/c/ieltsessaycorrection Some people believe that international marketing could be detrimental to a country. Others claim that it is a fundamental tool in order to educate and spread languages and beliefs. In my opinion, it is bound to delete the different cultures all over the world.
Those who oppose this trend argue that its invasive action has negative consequences for the state in which it is applied. It can be stated that it is an instrument for powerful brands and Nations to overwhelm different and weaker cultures. As a matter of fact, the Western society is slowly conquering the rest of the world through its goods. For instance, firms as Coca-Cola and McDonald’s are opening stores in some of the poorest regions in the globe. These policies not only are encouraging the exploitation of local workers and the damaging of natural sites, but are also increasing the drawbacks of the globalisation. Consumerism is leading to the empowering only of those who can afford such investments.
However, international marketing can bring to the diffusion of other cultures. Sometimes international companies take into account the history and folkloristic peculiarities of the market they are intending to penetrate through their products. A case in point, a great deal of supermarket chains, such as the well-known Walmart, try to sell goods that follow citizens’ lifestyles, according to their culture and religion. Furthermore, the more foreign enterprises open stores in a country, the more aware of their history local people become. The protests against globalisation are the result of numerous people fighting for their common personality.
To conclude, international marketing presents the two faces of a coin: on one hand, it is a valid instrument to diffuse thoughts. On the other, it is a powerful tool possessed by organisations who invade foreign countries through their own culture. From my point of view, it will only have negative results.
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