TARA-IELTS-STAR

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International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas language and culture.

It is certainly true that now a days international marketing has been introduced very fast in the world.And it is often argue that this may effect the country’s on industry in many ways, while others believe that such type of marketing is significant for economic form of knowledge as well as exchange tradition and customs. I consider that this approach is really helpful for a country.

International marketing has a large impact in various aspects on the economy of the country, which results globalization. Firstly this provides opportunities in business and trade for people to show their talent and capabilities world wide. Secondly through marketing the reputation of any brand can be enhanced world wide as a result we can attract people from outside the country to invest in their industry. In addition, by attracting foreign investors we can develop a better relationship with other countries which ultimately raise the economy of a country. Thirdly it is also accessable for everyone to get international products under one roof. Hence we can get better quality with competitive price. Finally, by introduction of international brands we can spread ideas, customs and language in other countires. For instance, a county’s special food in supermarket may offer the shoppers to taste, therefore, in this way they can promote their culture and language.

On the contrary, international trade may effect the county’s local market, where they have to face a competition between local and international products. And most often people attract towards the international brands which may depress the economy of the country in some extant.
To recapitulate, international marketing should be promoted in the world for improving economic knowledge as well as promoting different cultures world wide. In this way government should implement such rules and limitations that would not affect country’s local industry and culture.

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