DEEPA-IELTS-STAR

Essay Corrections available at http://www.ieltswritingtask.net/ https://www.facebook.com/IeltsWritingTask-205577652822039/ https://www.youtube.com/c/ieltsessaycorrection International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture.
International marketing has become increasingly common in many countries. Although there are many benefits of this, some people argue that it limits the freedom of the host country´s trade and market. This essay will examine both advantages and disadvantages of multinational marketing.
Globalisation has numerous benefits. Many countries encourage direct foreign investment as it creates additional job opportunities and increases the economic activities. Companies will have more stores across the country employing people for sales and marketing purposes. Globalisation also promotes trade at global scale and improves relationships between countries. For instance, free trade activities have increased tremendously between many Asian countries and western countries in the recent years.
Along with the products and services these companies also spread their culture and traditions. This is best illustrated by introduction of global food into the country’s local market. Italian pizzas were specific to one country, but have now gained popularity only because of the international trade.
However, there are some drawbacks associated with multinational marketing. Many local traders and vendors struggle to attract consumers. The well established international companies trade at more competitive rates and have more exposure to markets. Many people associate themselves with brands promoted by these foreign companies. For example, the companies like Levi’s or Denim are most popular brands in the world and they wouldn’t need any advertisement about their products.
In conclusion, I believe, the advantages of globalisation outweigh the disadvantages, as it promotes trade and provides better quality goods at affordable prices.

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